OBJECTIVE
People heavily use social medias to share their interests nowaday. Thus, the objective of this project was to create an clothing online shop, which using lots of photos with owner's favorite outfit to engage people instead of showing products itself.
APPROACH
As you can see there're some unique pages on menu bar like Insta Model, Owner's Collection, and Images of Model's Stories, etc. We especially used neutral pink as a highhight color to represent confidence, common interets, and gender neutral feeling that attract ASIF SELECT's younger target.
Date June 10, 2022
Object Branding & Visual design ＆Art Director
Client ASIF GROUP
Check this out ASIF SELECT
Date Oct 13, 2023
Object Brochure & Business Card design
Client AGRI.PYRAMID
OBJECTIVE
The objective of the project was to select
a topic from biology and design a book. This
course expounded and expanded the basic
principles of typography. We were encouraged
to challenge our approach to these basic
principles and explore innovative ways to com-
municate with type and image.
APPROACH
I choose a topic animal and human courtship
behavior. To express the most natural behavior, I
chose multiple tribal photographs and typo-
graphy. I also designed some elements based
on their abriginal pattern and specific words
to make the book look more interesting.
OBJECTIVE
This project was focused on a problem, which people nowaday are under a lot of pressure, and it is difficult to find a place to quickly relieve stress or take a rest. This is why RESTOP was born just for this simple reason.
APPROACH
The core idea is to become a resting place for modern people, where they can charge themselves at any time in every corner of the city. Therefore, we used visual elements to developed a concept, logo and branding. To express release, recharge and positive feeling, we used gradient color from dark to bright. Also, you can see that we combined with letter "R" and a door shape as a symbol, because RESTOP will be designed as resting cabins in the future.
Date September 11, 2023
Object Logo & Branding
Client WeiCon Technology
OBJECTIVE
ChillFit is a gymnasium base in Taichung, Taiwan. It coopperates with physiotherapists and fitness coaches. With one-on-one training, they formulate a safe, progressive and efficient exclusive training plan, so that everyone can feel the ultimate experience and honorable service.
APPROACH
We use ChiiFit's original logo and light grey as the main color for ambient vision in the gym . We also use the same gray level but darker cross lines as the muscle lines and the feeling of strength that emphasize fitness. In order to enhance the service and quality of the existing brand, the envelope is mainly in a single color to present the overall nobility and allow everyone to enjoy a better fitness experience.
Date April 19, 2021
Object Envelope design
Client ChillFit
W|ÉCLAT is a new brand from a start-up company. It cares about women in their 20s to 40s. In order to give them a higher income and a better quality of life, W |ÉCLAT makes them live more self-confidence in family, career, and affection.
To convey confidence feeling and a series of products, here you can see that we mainly use large photos of people with products. Black and white is the main color that makes you strongly focus on more joyful at ease. Besides, the main function of this website includes image video, shopping cart, and agent database so that more and more people could share and experience a better quality of life.
Date Nov 27, 2020
Object Website & Poster design
Client W|ÉCLAT
OBJECTIVE
The objective of the project was to select
a font from one of the oldest type foundries
in the world, the Monotype Corporation,
and design a brochure.
APPROACH
I chose John Baskerville, who designed a
serif typeface in his name, Baskerville.
To make the typeface sing, show its proper
usage and illustrate its appeal, I designed
page layouts to add fun and interest. I used
a quote and type anatomy to show Bas-
kerville’s features and personality.
Date November 1, 2021
Object Package design
Client W|ÉCLAT
Photo Sherry
Date April 19, 2022
Object Package design
Client W|ÉCLAT
OBJECTIVE
The mian objective of the project was to create a logo, and also help the company to promote an idea that gives people a healther lifestlye in the future. According to our daily routine, the advancement of science and technology is slowely driving us away from the most natural way of life. Thus, paying more attention to our personal health is very important now.
APPROACH
As you can see, I used different level of greens to draw people's attention to health. To express more soft and natural feeling, I designed a symbol that combined with letter "W", leaves vein, and tech idea. Finally, I also designed a business card based on this core concpet.
Date November 27, 2023
Object Logo & Business Card design
Client WeiCon Technology
WellSleep helps people who have hard time to sleep. In oerder to let them enjoy sleeping, WellSleep brings products which for eat, use, wear, or exercise in only natural way. It also collaborate with some experts, like psychologist and nutritionist to gives people a full service.
To express a safty, relax, and goodnight feeling, we used a light-warm color instead of dark color to represent the image of the moon. However, the dark rounded-line means night time. Besides, it combines with a letter "W" directly so as to tell people that WellSleep makes you sleep well at the end.
Date Nov 5, 2020
Object Brand Identity & Web design
Client Weido
Check this out WellSleep
OBJECTIVE
I used the design process to create
engaging and relevant solutions. I came up
with a topic and identified its relevant
audience and stakeholders, then created
and carried out visual elements in a
variety of media as a cohesive system.
APPROACH
This project is focused on a problem from my
experience, waiting in line. In my research,
I learned that we can’t avoid waiting in many
places, such as restaurants, coffee shops,
and bus stops. To give people a better queuing
experience and also increase people’s inter-
action. I designed a game app and developed
a concept, brand and logo for the add pos-
ters. To express a positive feeling, I chose bright
colors to attract people’s attention.
OBJECTIVE
The objective of this project was to
understand the user's design thinking for
the pet ownership and cultural needs in
the United States and to construct products
or services which is an application that
awareness people with shelters and take
action finding a home for the stray animal.
APPROACH
During the research process, I interviewed
people who want to have/adopt a pet
in America. I organized their empathy map
and analyzed problem statements. After
that, I came up with personas and archetypes
as well as defining storyboards. Further-
more, I designed an app wireflow based on
their needs and goals. After that, I kept
refining by visual analyze and did some user
testing until the final work.
View the Demo:
https://invis.io/TCIUSX4AS84#/297577603_Home
OBJECTIVE
The objective of the project was to welcome people and celebrated Barwithout's Three Year Anniversary in 2022. This event gathered the top five distinctive bars in Taipei. They also co-created new cocktails for drink lovers.
APPROACH
In order to show cheer, celebrated, and tipsy feeling, I used many photos from these bars and serif typeface as title. Besides, I chose dark color just to match Barwithout's brand color as well.
Date June 21, 2022
Object Invitation Card design
Client Barwithout
APM Education Centre provides overseas study consultants and agency services for students in Taiwan and Hong Kong. They cooperate many schools including in the United States, Canada, Australia, New Zealand, the United Kingdom, the Netherlands and Europe. Especially their services are free consultation, study abroad cost estimation, study plan, CV, recommendation letter and autobiography writing, accommodation arrangement and visa, etc.
This brochure is mainly shows information of schools in United States, the Netherlands, and the United Kingdom every year, like school's fee, ranking, and study plan. Thus, in order to show the international feeling, we added "flag" shaps as graphic element in each chapter except using APM's main color. We also used some photos to help students to see the local look directly. The clock element in third page is to represent that APM stands for 24 hours a day and synchronizing with students regardless of time zone, so that students can get appropriate help when needed with professional and considerate services.
Date January 15, 2020
Object Brochure design
Client APM Education Centre
OBJECTIVE
For this project, I selected and design a
magazine. Attention was placed on developing
the skills necessary to conceive unique
design solutions.
APPROACH
I decided to choose “pattern“ as my topic. In
order to render natural pattern, I chose
multiple natural photographs. Using graphics,
I designed black and white tones and line
sketches. I chose different forms of patterns to
add interest to the magazine to emphasize.
OBJECTIVE
The objective of the project was to select
a sign from ordinary to extraordinary
and design a group of three components
that explore the usage of systems
through posters, brochure, and website.
APPROACH
I decided to choose a brand from a
body care salon, which is DNA Salon. To
convey multiple services of the salon,
I chose variety photography. I also used
white to be the main color and some
simple elements to express relax but stylish
and confident feeling.
Date Nov 22, 2021
Object Label & Visual design
Client W|ÉCLAT
Photo 貳樓視覺
Date Oct 9, 2019
Object DM design
Client ECOLUX
Dongmen Yongkang business district is a famous food street located in Taipei, Taiwan, with "Yongkang Park" as the center. It is famous for many restaurants and snacks between its alleys.
To promote Yongkang business district, the organizers planed an activity for people to collect stamps while shopping and spending, so that people can exchange for different prizes according to the ranking.
As you can see, we used some of traditional Taiwanese snacks and culture as main design element to convey Yongkang business district. It includes window grilles, calligraphy, and KA-TSI bag. We also used light yellow-ish color background to show vintage feeling.
Date January 28, 2022
Object Rewards Card design
Client Taipei Dongmen YongKang Business Circle Development Association
Date November 20, 2021
Object Package design
Client W|ÉCLAT
OBJECTIVE
The objective of this project was to
choose a company from a dead, dying or
defunct brands, then rebranding. We
were encouraged to study the original
concept and explore to create a new
marketing strategy and visual system and
give it a new potential place.
APPROACH
Myspace was the most popular social
media like everybody has always been in
the past. They brought together a group
of people with common interests and share
music and express themselves. Even they
already redefine and trying to stand on the
market, they are not as famous as before.
Based on the core idea, I explored,
brainstormed and gave it a new mission that
people in different areas can experience
work together. There's a potential for Myspace
to have a wide range of places, services,
and products so that everyone could have
opportunities to collaborate in an actual space.
Check this out ourfuturespace
This is a student project. It is created for
academic fair use and is not intended to
represent the Myspace brand in any way.
OBJECTIVE
The objective of the project was to design three different levels of motor oil labels. Our main idea was to let people easily and clearly recognize these products. We were encouraged to explore innovative ways to communicate with color, shape, and showed its efficacy.
APPROACH
To express its lubrication and safety effect, I designed two bold and simple arrows. I also colored Blue Violet, Dodger Blue, and Gold Yellow to present three levels, and showed the feeling of mechanical power.
Date Oct 7, 2022
Object Label, Flyer design
Client AIWA
OBJECTIVE
The objective of the project was to create a new logo based on the original concept of TRADING PLUXX LTD, which is a startup forex trading company in 2022. The idea is to give people loyalty, safty, and advance feeling.
APPROACH
The idea of the original symbol is to represent two people are shaking hands. As you can see, I made the symbol from two squares into one, and remove the unessesary white color inorder to make it looks more simple. About the wordmark, you can see I combined with letter "I", "N", and trading icon that gives people more interesting and understandable feeling.
Date June 28, 2022
Object Logo redesign
Client Trading Pluxx Ltd.
This project is to open a new online shop for D’OR24K which located in Vietnam. It is a Miami based ultra-premium skin care retailer serving discerning consumers worldwide. D’OR24K is also a skin wellness brand with an artist's spirit and scientist’s commitment to results.
Thus, in order to emphasize the gold ingredient of most products, we chose mainly big image of models or products to show the result for after used. We also used bright and stong color to express shining, vivid, and newborn feeling. Besides, it is an international brand, so you can see there are also English except Vietnamese once you visit the wesite.
Date March 22, 2022
Object Web & Visual design
Client D’OR24K
Check this out D’OR24K
Date February 16, 2021
Object Business Car & Voucher design
Client D’OR24K
OBJECTIVE
The main objective of the project is our
own environment or habitat. Going about
my daily routine, I recorded what I saw,
heard, touched and smelled. These record-
ings became about fuel for writing and
designing a book - similar to a journal but,
with more depth.
APPROACH
I decided to observe an activity from my daily
routine. In my leisure time, I attend various
meetup group and learn different languages.
I took urban photographs to show the en-
vironment. I also used graphic elements and
people’s handwriting to show different
cultures and their personalities. The book is
a combination of my observations.
OBJECTIVE
The objective of the project was
to interpret a piece of music through
typography, imagery, and layout.
Typographical compositions had a
conceptual and personal context.
Research about ideas, emotions,
metaphors, and visuals associated
with the song became design
building blocks.
APPROACH
I chose a song from my favorite
American singer, Pink. To express the
feelings and emotions of the song
“Try”, I photographed sharp materials
and strong colors image. Combining
these elements to design a poster, I chose
words and lyrics to make the poster
more meaningful.
OBJECTIVE
The objective of the project was to help people sleep well. At the same time, it could promote body’s metabolism and achieve the effect of weight loss as well.
APPROACH
To give people a well-sleep feeling and show the main effects of the product, I chose three warm colors to represented Deep breath, Sweet dreams, and Burning fat. Besides, in order to use it conveniently, I designed a pressing hole on the side, so that people could take the aluminum bags without opening the box, and they also could see the left of it from inside.
Date Jul 7, 2021
Object Package design
Client Weido
This is a demo project. It is created for future sample use and is not intended to represent the Weido products in any way.
